Monday, December 7, 2009

Web AD Draft






Girl Gesture








Storyboard












These drawings are contributed by all the group mates

Bigen Background & Concept

Background
Bigen is a brand specialized in the production and sale of hair dye products. Bigen hair dye consists predominantly of dark-coloured hair dye, with particular emphasis on its iconic black hair dye. Bigen hair dye products have established itself quite well in the North American market, however, it does not have a distinct positioning. Through this advertising campaign, we attempt to create the company's positioning and image.

Concept
The concept is to instill to the public that "black is the new beauty" and its target audience is women. To create this concept, the advertising campaign will predominantly use dark colours in order to emphasize the beauty of darkness. The advertisement is portrayed through animation, utilizing its flexibility and also opening to the public more room for imagination. The advertisement also attempts to create a world of fantasy to increase the audience's desire.

Analyze Report





Reference























Tuesday, November 24, 2009

Storyboard


Storyboard : Sex and the City

Research : Dark world

Clear Ice Arrows Dark and dandruff collide in Floria Sigismondi's commercial


Animation : Prada Trembled of Blossom




From my understanding of this video, the girl keeps defining herself from walking through the woods and putting on Prada products. I think this is a very intellectual animated video. It gets you to think a lot :)

"Dark is the new beauty" brainstorm





Bigen new Positioning




Dark is the NEW BEAUTY !





Topic Brainstorm

Monday, November 23, 2009

Bigen Website





http://www.bigen-usa.com/

Wednesday, November 11, 2009

Report on Design a SmartGirl Character



http://www.smartgirl.org/reports/5916600.html

Dark Hair: Six Reasons it'll Knock Their Socks Off

By Roy Caccamo on 2 June 2009


As part of his series "Hair Color Essentials", Rocco Starr explains six show stopping benefits of dark hair. You'll be surprised how dark hair is more than just a simple hair color!


Dark hair's striking. It can look so seductive, glossy and healthy. It can add an unmistakable mysterious quality to a person's image- a sophistication reminiscent of glamorous parties and stepping into moody restaurants from chauffeur driven black cars. Dark hair's also got an edginess that adds to its wearer's appeal a brooding and passionate effect. Whether it's a catwalk model or a crooning emofront man, dark hair's got something special everyone notices.

Dark hair is: Striking...

There's no denying that dark hair is noticeable in a really particular way. It's striking because it's subtle and understated; kind of like the appeal of a piece of chocolate versus a shot of tequila.

You don't believe me? Imagine an emo front man like Pete Wentzwith blonde hair, or Marilyn Manson. Their impact would be completely diluted. Dark hair promotes an intensity of image without being over the top.

Dark hair is: Healthy...

I've worked in a lot of salons, and on more than one occasion I've seen the driest, most terrible looking hair look a lot healthier when processed with a dark color; for example dark brown hair or a black color.

I'm not saying that dark haircures dry or damaged hair; I'm saying that dark hair color can camouflage damage really well. It's got something to do with the way light reflects off dark hair, making it seem glossy, shiny and healthy (especially on straight hair).

Dark hair is: Thick...

People with dark hair look like they've got thick, dense hair. Often naturally dark hair is in fact thicker, and this has got something to do with DNA and stuff, but a lot of the time it just looks thicker because of the type of pigment in the hair shaft.

It makes sense that if naturally dark hair looks nice and thick and dense, then artificially colored dark hair will have a similar effect. So if you want to accentuate the appearance of your hair's density, I recommend a dark hair color

Dark hair is: Flattering...

Dark hair can be great for promoting your best assets. It can be a really good way to highlight your eye shape and color, and if you've got a youthful, bright and blemish free complexion, dark hair can create an amazing contrast.

And I'm not talking about one kind of complexion either. Check outCatherine Zeta-Jones or Angelina Jolie. Both have different skin tones fair/cool and olive respectively), and dark hair looks just as good on both of them.

I bet you never realised that dark hair color can actually make some hairstyles look even better. Dark hair color can draw attention to the vertical lines of certain cuts, such as bobs , wedge cuts andgeometric cuts (one side is longer than the other), dramatically accentuating them. Even short crops tend to work better because the dark color works to promote their shape.

Dark hair is: Sexy...

Dark hair is sexy, just like black lace lingerie- and that old saying, "Tall, dark and handsome." Maybe it's got something to do with dark hair's relationship with night time, or its historical embodiment (in Hollywood movies) in femme fatales and mysterious, sexy strangers. It's not really my job to explain why, but take my word for it: dark hair is sexy.

Dark hair can look great, and if you think it's boring and conservative, that's totally not the case. Dark hair is classy, subtle and edgy; it's eye-catching and noticeable because it's not showy. It's brooding and compelling. And you don't have to be Angelina Jolie to make it work either; dark hair can look healthy and shiny on anyone, promoting shape and adding striking contrast


http://www.thehairstyler.com/features/articles/hair-color/dark-hair-benefits-why-it-is-great


Top 10 Sexiest Dark Haired Celebrities

June 09, 2009 by


Raven Haired Celebrities

Black hair is usually a no-no for most people. It mostly looks too dark and Gothic, but if you have the right skin tone, you can pull it off like a pro....oh and yes, chicks with pale skin can pull of black hair as well.

I went from being a full blown blond to pure black, and I must say that even though it took some getting used to, I really love the results, and will likely keep my raven dark hair for quite some time. I never thought I could go from blond to black, but I am happy I gave it a try.
My inspiration to dyeing my hair pitch black though came after seeing a few celebrities sporting the deep dark locks.

My all time top favorites are as follows:


1. Krysten Ritter

This black haired beauty played Jane (Jessie's girlfriend) on the hit show Breaking Bad. Krysten was my inspiration to going deep black. I loved how the dark hair let her porcelain complexion shine through, and they way it made her eyes pop. Click here to view Krysten Ritter's gorgeous look.




2. Christina Ricci

Christina Ricci has been seen sporting all sorts of hair colors, but no hair color let her flawless complexion, and big doe eyes pop as beautifully as black hair does. Click here to view a stunning photo of Christina Ricci sporting her darkest of locks.




3. Wynonna Ryder

This dark star has always been one of my favorite actresses, it is just ashame that she barely has gotten any recognition since the whole shop lifting fiasco that tainted her career. Seriously though folks, if Lindsay Lohan is still popular for all of the antics she pulled, we should be willing to give Wynonna another shot!

At any rate, Wynonna has always looked her best when sporting short black hair, like in this photo.





5. Megan Fox


This dark haired stunner is by far (in my opinion) the sexiest celebrity right now. She is simply flawless (and reminds me a lot of the chick who plays Sara in the old hit movie Labyrinth, with David Bowie). Check out how stunning Megan Fox looks in this photo.









6. Jessica Stroup

This mini cutie plays Silver on the new 90210, and she is probably one of America's favorite characters on the show. I think it has a lot to do with her stunning tan and dark locks. What do you think? Click here to view this beauty.






7. Jared Leto

I bet you though only chicks would make this list. Initially that was how I was going to set it up, but then I got to thinking about my childhood celeb-crush Jared Leto, and without a doubt he had to make the list due to his dark locks and popping blue eyes. This hottie can be
seen here.






8. Courtney Cox

She has always been seen with black hair, and for good reasons. Courtney Cox is simply stunning with black hair, and she knows it! Click to view Cox's hot black locks.





9. Janice Dickinson

Love her or hate her, but you wish you could look as good as Janice does at her age! Janice has always been known to sport the raven locks, and she looks smoking hot doing so. Click to view Janice.






10. Mila Kunis

Last but surely not least is Mila. She managed to get people to fall in love with her by playing, the annoying, yet darling Jackie on That 70's Show. Check out Mila's smoking hot photo-shot here.

Angelina Jolie almost made the list, but she's just not that hot anymore.





http://www.associatedcontent.com/article/1817448/top_10_sexiest_dark_haired_celebrities.html?cat=69