Girl Gesture
Storyboard
These drawings are contributed by all the group mates
Monday, December 7, 2009
Bigen Background & Concept
Background
Bigen is a brand specialized in the production and sale of hair dye products. Bigen hair dye consists predominantly of dark-coloured hair dye, with particular emphasis on its iconic black hair dye. Bigen hair dye products have established itself quite well in the North American market, however, it does not have a distinct positioning. Through this advertising campaign, we attempt to create the company's positioning and image.
Concept
The concept is to instill to the public that "black is the new beauty" and its target audience is women. To create this concept, the advertising campaign will predominantly use dark colours in order to emphasize the beauty of darkness. The advertisement is portrayed through animation, utilizing its flexibility and also opening to the public more room for imagination. The advertisement also attempts to create a world of fantasy to increase the audience's desire.
Bigen is a brand specialized in the production and sale of hair dye products. Bigen hair dye consists predominantly of dark-coloured hair dye, with particular emphasis on its iconic black hair dye. Bigen hair dye products have established itself quite well in the North American market, however, it does not have a distinct positioning. Through this advertising campaign, we attempt to create the company's positioning and image.
Concept
The concept is to instill to the public that "black is the new beauty" and its target audience is women. To create this concept, the advertising campaign will predominantly use dark colours in order to emphasize the beauty of darkness. The advertisement is portrayed through animation, utilizing its flexibility and also opening to the public more room for imagination. The advertisement also attempts to create a world of fantasy to increase the audience's desire.
Tuesday, November 24, 2009
Animation : Prada Trembled of Blossom
From my understanding of this video, the girl keeps defining herself from walking through the woods and putting on Prada products. I think this is a very intellectual animated video. It gets you to think a lot :)
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